Tokyo is an easy place to spend an entire vacation, but there's a lot more to Japan than its biggest cities. A new project launching in Shinjuku is hoping to introduce visitors to some of the country's lesser-known destinations without requiring them to jump on a train first.
Called POP! POP! JAPAN, the regional promotion project will bring different parts of Japan into Tokyu Kabukicho Tower, using food, traditional culture, performances, and hands-on activities to give visitors a taste of places they might not have considered visiting.
The first event takes place on November 28 and focuses on Izu Shimoda in Shizuoka Prefecture. Known for its beaches, natural scenery and historic streets, Shimoda is a lovely coastal destination, particularly for travelers wanting a break from the busier cities.
Visitors to the event can look forward to a performance by Shimoda geisha, a chance to meet Izu Kyun, the official character of the Izu Kyuko railway, and a windmill-making workshop. There will also be local specialty products to browse and a mikan (mandarin orange) packing challenge. The first visitors will also have the chance to receive an original event fan.
The event runs from 4pm to 8:30pm at Kabuki Hall on the second floor of Tokyu Kabukicho Tower. Some activities and timings may change, so it's worth checking the venue's social media before heading over.



