Culture Experience Ancient Yamadera Through Interactive Digital Art Kim Bergström Japan's historic temples are known for their spiritual atmosphere, but a new attraction in Yamagata Prefecture is offering vi...
Culture Three Days in Japan's Sacred Tohoku Sébastien Raineri A visit to the prefectures of Yamagata, Miyagi, and Iwate, between music and spirituality.
Akita Prefecture Launches Campaign to Attract Winter Travelers Kim Bergström A new winter travel campaign, “Akita Prefecture: Still Undiscovered,” is highlighting experiences that showcase a different s...
Activities All Japan Surfing Championships 2026 Kim Bergström Japan may not be the first destination that comes to mind when you think of surfing, but the country has a well-established s...
Bandai-Azuma Skyline Kim Bergström Autumn is one of the best times to experience Fukushima’s Bandai-Azuma Skyline, a winding mountain road that takes you throug...
Culture UFO Festival 2026 Kim Bergström If dressing as an alien and parading through the streets of Japan sounds like your kind of travel experience, Fukushima has a...
Activities Pokémon GO Wild Area: Sendai/Tohoku 2026 Kim Bergström Pokémon GO is turning Sendai and Miyagi Prefecture into a giant playground this autumn, with Pokémon GO Wild Area: Sendai/Toh...
Culture Pull It! Go for It! Hirosaki Castle 2026 Kim Bergström If you're looking for something genuinely unique to experience during a trip to Japan, Hirosaki Castle in Aomori is about to ...
Culture Yukimuro Soba Festival 2026 Kim Bergström What if the secret to a great summer meal was actually found months earlier, buried in winter snow? In Nishiwaga Town, Iwate ...
Activities PEACE BOAT Drone Show 2026 Kim Bergström Miyako City on Iwate Prefecture's Sanriku coast is set for a spectacular summer evening, with hundreds of drones preparing to...
Culture Tricolore Music Festival 2027 Kim Bergström The Tricolore Music Festival has been held since 2004 in the central urban area of Ishinomaki City, and it has become a sum...
Activities Before the Fireworks, a Thousand Lanterns in Ishinomaki Emi Takahata Ishinomaki Kawabiraki Festival, Miyagi: floating lanterns, riverside memorial rites and fireworks over the Old Kitakami River...
Culture The Dewa Sanzan: Connect to Your Past, Present, and Future Veronica Carnevale The Dewa Sanzan is the collective name for three hallowed mountains in Yamagata Prefecture. For millennia, mountain ascetics ...
Culture Ishinomaki Kawabiraki Festival 2027 Emi Takahata Ishinomaki Kawabiraki Festival 2026 runs 31 July–2 August in Miyagi. Fireworks over the Old Kitakami River, Magobei boat race...
Culture Ukiyo-e Immersive Art AOMORI 2026 Kim Bergström One of Japan's most celebrated art forms is getting a spectacular high-tech makeover this summer as the Moving Ukiyo-e Exhibi...