If you’re looking to experience a different side of Japan, Hokkaido is the place to go, offering mild summers, world-class powder snow in winter, and a slower pace of life year-round.
There’s fields of flowers to see, mountains to climb, soup curry and soft serve to eat, onsens to relax in, and cities to explore. Hokkaido is also home to many unique local festivals throughout the year, offering a glimpse into the many cultures and traditions that make up the island. Here are some of our favorites:
Hokkaido Bellybutton Festival
Every summer, Furano celebrates its central location in Hokkaido with the Hokkaido Bellybutton Festival (Hokkai Heso Matsuri). Since 1969, participants have painted faces on their stomachs and performed the bellybutton dance (heso odori) through the streets. I joined in during a summer working on a nearby farm, and even a rainstorm couldn’t dampen the fun!
When: July 28-29
Getting there: Two-minute walk from JR Furano Station
For more festival information, see our dedicated Hokkaido Bellybutton Festival event.
Noboribetsu Hell Festival
Held every August, Noboribetsu Hell Festival celebrates the legend of Enma Daio, the King of Hell, and his demons emerging from Hell Valley (Jigokudani). Highlights include a giant mechanical Enma float, demon processions, street performances, and fireworks.
When: Last Saturday and Sunday of August
Getting there: Take a train from Sapporo to JR Noboribetsu Station, then a bus to Noboribetsu Onsen
For more festival information, see our dedicated Noboribetsu Hell Festival event.
Nachi-Biei Fire Festival
Created after Mount Tokachi erupted in 1988, the Nachi-Biei Fire Festival honors nature and prays for the town’s prosperity. Around 40 men carry 12 blazing torches (taimatsu) through Biei before offering the sacred flames at Biei Shrine.
When: July 24, from around 19:30
Getting there: Take the JR Furano Line to Biei Station, then walk 20 minutes to Biei Shrine
For more festival information, see our dedicated Nachi-Biei Fire Festival event.
Shiretoko Rausu Seafood Festival
The fishing town of Rausu celebrates Hokkaido’s seafood with free tastings, salmon auctions, local food stalls, dancing, and fireworks. Visitors can even try catching salmon, while a ¥100 lottery offers the chance to win premium seafood.
When: End of September, check local announcements for dates
Getting there: Take a seasonal bus over Shiretoko Pass to Rausu, then walk from the central bus stop to Rausu Fishing Port
For more festival information, see our dedicated Shiretoko Rausu Seafood Festival event.
